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    項目背景:
       阿谷阿膠雖然銷(xiāo)量位居全國前三,但在品牌建設方面卻極其薄弱。針對目前阿膠市場(chǎng)的整體狀況,多彩在繼承阿膠行業(yè)屬性的基礎上將受眾心理變?yōu)榭梢暬Z(yǔ)言,把紅寶石的色澤與形狀巧妙融入阿谷logo,潛移默化的將阿谷阿膠“像紅寶石一樣珍貴”的品牌調性傳達給消費者,在無(wú)形之中提升了阿谷的品牌檔次。同時(shí),又因其紅寶石的形狀被受眾喜愛(ài)與記住。
    項目完成時(shí)間:2014年3月
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